Wealth IQ Google Ads moved to the clean account
Wealth IQ now advertises from the account with the better history and no policy flags. The old account is paused, not deleted.
254-988-7962New Wealth IQ account (live)
650-308-8376Old account (paused)
$250/dayLive budget (Brand $50 + PMax $200)
BothAccounts receive every conversion
Why we moved
- The old Wealth IQ account carried "misleading content" policy flags on brand search and Demand Gen ads.
- The other account (formerly 24hrcash / Assure) has a longer clean history and no flags.
- Rule followed throughout: nothing deleted. Campaigns were renamed and reused so history carries over.
What is live now
| Campaign | Status | Setup |
|---|---|---|
| Brand Search | Live | $50/day · target CPA $10 · Alberta + Ontario · same brand keywords and ads as before |
| Performance Max | Live | $200/day · target CPA $14.32 · 10 provinces · both winning asset groups copied (copy, 36 images, 2 videos, 72 search themes) |
| Broad Search | Built, paused | $150/day · Payday / Instant / Cashback ad groups, ready to switch on |
| Loan Themes Search | Built, paused | $100/day · 10 themed ad groups with Wealth IQ ads |
Tracking
- Google Tag Manager now sends every conversion (application started, bank connection, verification complete) to both accounts. Tested live on signup.wealthiq.ca before the switch.
- Enhanced conversions (hashed email + phone) carry over unchanged.
- Old-account tags stay for 30 days so reporting is not cut off, then get removed (scheduled 24 Oct).
Cleanup done
- All 24hrcash leftovers removed from the account: sitelinks to 24hrcash.ca, 24hrcash logo, "24hr Cash" business name, old callouts.
- Wealth IQ logo, phone number, sitelinks, callouts and snippets added.
- Old 24hrcash ad copy paused everywhere; Wealth IQ copy in its place.
Things to know
- Performance Max will re-learn. Expect 1–2 weeks of unstable cost per result. A daily check runs for 14 days.
- 29 loan keywords were refused by Google ("payday loans", "instant loans", "same day loans" and similar) under its Personal Loans policy. The signup page does not show loan disclosures, and Wealth IQ is not a loan product. Broad Search runs on the remaining 72 keywords. Fixing this needs a policy appeal or a page change, not an account change.
- The old account's audience list could not be moved between accounts. Everything else was.
- Never turn anything back on in the old account while the new one runs. Both would serve at once.